Group Fitness Program

A fitness program that fits your actual life.

Workouts, nutrition tools, and habit support — so you can finally stay consistent without extreme diets, wasted hours, or starting over every few weeks.

Join Core — $40/mo Try Lite — $25/mo

FSA/HSA eligible · Cancel anytime · No contracts

Most people don't struggle to start. They struggle to stay.

"I've tried this before…"

You followed the plan for a few weeks — then life happened and you were back to square one.
"I know what to do. I just can't stick with it."

Information isn't the problem. The missing piece is a system that actually works around your schedule, not against it.
"I lost weight before — but I couldn't keep it off."

Short-term plans produce short-term results. If sustainability wasn't built in from the start, the results were never going to last.
"I don't want fitness to take over my entire life."

It shouldn't. 45 minutes, a few times a week, with a plan that flexes when you need it to — that's enough.

The cycle of starting over isn't a willpower problem. It's a design problem. And that's exactly what The Change Project is built to fix.

Start Here — Core $40/mo

What You Get

Everything you need. Nothing you don't.

Every tool inside TCP is built around one goal: helping you show up consistently — even when life is unpredictable.

🏋️

Training Programs

3-day and 4-day lifting programs for the gym or home (dumbbells + bench). Updated every 6 weeks so your training stays fresh and keeps producing results. Sessions run about 45 minutes — no junk volume, no wasted time.

🥗

Nutrition Tools

A custom calorie and macro calculator that gives you real, personalized targets — not generic advice. Pair it with the How to Feed Yourself eBook (Core) for a complete nutrition system you can actually maintain.

Core Includes eBook

🧭

Archetype Quiz

Answer a few questions and get matched to a lifestyle archetype — Caregiver, High Achiever, Socialite, Essentialist, or Shift Worker. Your habits, check-in responses, and coaching are all tailored from there.

Core Only

🤖

AI Assistant Coach

Submit a check-in after a rough week and get a personalized response in your inbox — not a generic pep talk, but actual feedback on what to adjust, what to keep, and how to move forward. No waiting. No wondering what went wrong.

Core Only

🌱

Monthly Habit System

Choose a new habit each month — from a curated list based on your archetype — and get structured support building it. Small, doable wins that compound over time. This is how identity change actually happens.

Core Only

💬

Community Forum

Share progress, troubleshoot, and see that you're not doing this alone. A weekly Q&A means your questions don't just disappear into a group chat — they get answered. The community inside TCP is one of the things members talk about most.

[ Your photo here ]

Meet Your Coach

I'm Alex. I built this because generic programs don't work for real life.

I've spent years coaching people through fat loss, muscle building, and the mental side of staying consistent — and the thing that derails almost everyone isn't effort. It's that the plan was never built for their actual schedule, their actual habits, or their actual life.

The Change Project came out of that reality. Every tool inside it — the workouts, the nutrition system, the habit work — is designed for people who are busy, imperfect, and serious about making this stick.

I'm not going to tell you it's easy. But I will tell you it's doable. And I've watched hundreds of people prove that.

100+

Active members

Years coaching

6wk

Cycles, refreshed

How It Works

Here's what happens when you join.

No steep learning curve. You'll be up and running in under 30 minutes.

Pick your plan and download the app

Choose Core or Lite, then download Everfit. Your training programs are ready the moment you log in.

Take the Archetype Quiz Core

Answer a few quick questions and get matched to your archetype. This shapes your habit recommendations and coaching from day one.

Set your nutrition targets

Use the built-in calculator to find realistic calorie and macro targets. No guessing, no extreme cuts — just a clear starting point.

Run your first workout

Everything is laid out in the app — sets, reps, coaching notes. A guided "First Workout" video walks you through your first session if you want it.

Choose your first habit + submit your first check-in Core

Your AI coach responds to your first check-in with personalized feedback — and your first habit gets you building momentum from week one.

Join Core — $40/mo Try Lite — $25/mo

Why This Works

The cycle of starting over ends here.

You've probably been here before — motivated for a few weeks, and then something happens. Work gets heavy, the kids get sick, you miss a few days, and suddenly the whole routine falls apart. The problem was never your dedication. It was that the program was built for someone else's life.

The Change Project is different because it's designed to flex with reality. Your workouts are 45 minutes. Your nutrition plan starts with what you actually eat. Your habits are chosen based on who you actually are — not some idealized version of a person who has three free hours a day.

Members inside TCP often say the same thing a few months in: not that they're suddenly disciplined, but that things just feel different. Smaller habits, compounded. Workouts that fit the week instead of demanding perfect weeks. A plan that doesn't require you to be a completely different person to follow.

This is where the starting-over cycle ends. And it starts with the first workout.

Choose Your Plan

Same foundation. Different depth.

Both tiers give you expert programming and community. Core adds the coaching layer for those who want deeper guidance.

⭐ Most Popular

Core

Full programming + nutrition + AI coaching + habit system

$40 /month

✓ 3 & 4-day programs (home + gym)
✓ Calorie & macro calculator
✓ Progress tracking & data sheet
✓ Community forum + weekly Q&A
✓ Everfit app access
✓ FSA/HSA eligible

✓ Archetype Quiz + habit roadmap
✓ Monthly habit forms + AI responses
✓ Weekly AI check-in coaching
✓ "How to Feed Yourself" eBook ($50 value)

Join Core

Lite

Workouts, tools, and community — no extras

$25 /month

✓ 3 & 4-day programs (home + gym)
✓ Calorie & macro calculator
✓ Progress tracking & data sheet
✓ Community forum + weekly Q&A
✓ Everfit app access
✓ FSA/HSA eligible

✕ Archetype Quiz + habit roadmap
✕ Monthly habit forms + AI responses
✕ Weekly AI check-in coaching
✕ "How to Feed Yourself" eBook

Join Lite

You can switch tiers or cancel anytime — no hoops, no guilt.

Personalized to You

Which archetype are you?

Core members take a short quiz to get matched with one of five archetypes. Your habits, check-in responses, and coaching language are all tailored from there.

🎯

The High Achiever

Color-coded calendar. Big goals. Needs a plan that matches the ambition.

🤝

The Caregiver

Always showing up for others. Learning to carve out space for yourself.

🥂

The Socialite

Full calendar, dinner plans, happy hours. Progress without giving any of it up.

🔄

The Shift Worker

Rotating schedule, no two weeks alike. Tools that move with your life, not against it.

⚡

The Essentialist

No fluff. Just what works. Efficient, sustainable, and built around what matters.

The quiz is included with Core membership. Join and take it on day one.

Find My Archetype

What Members Say

Real people. Real results.

★★★★★

"I really think The Change Project is what I've been needing. It fits into my life instead of demanding I rearrange everything around it."

Jeanette L.

Core Member

★★★★★

"Alex listened to my goals and incorporated them into my programming so perfectly! If you're looking for a sign — this is it. Work with Alex."

Carly S. & Mackenzie R.

Core Members

★★★★★

"I don't necessarily have to cut out any foods that I like in order to make progress. That was the biggest thing — realizing I didn't have to suffer."

Max P.

Core Member

A fitness program that fits your actual life.

Most people don't struggle to start. They struggle to stay.

Everything you need. Nothing you don't.

Training Programs

Nutrition Tools

Archetype Quiz

AI Assistant Coach

Monthly Habit System

Community Forum

I'm Alex. I built this because generic programs don't work for real life.

Here's what happens when you join.

Pick your plan and download the app

Take the Archetype Quiz Core

Set your nutrition targets

Run your first workout

Choose your first habit + submit your first check-in Core

The cycle of starting over ends here.

Same foundation. Different depth.

Which archetype are you?

Real people. Real results.

Ready to stop starting over?